Miss Boston's Brand Identity:
Shaking Up The Cocktail Scene
Miss Boston's had a dream: to bring a sophisticated yet approachable cocktail bar to Republic, MO.
But how do you stand out in a town that loves its local spots? That's where we came in. Istari Creative mixed up a brand strategy as unique as a Miss Boston's signature cocktail, setting the stage for a grand opening to be the toast of the town.
Miss Boston's, envisioned by owners Camry and Misha, aimed to introduce a refined yet accessible cocktail bar to Republic, MO. Recognizing the town's affinity for local establishments, they sought to create a new favorite spot that blends the art of cocktail-making with a sense of community. We were honored to partner with them to develop a brand strategy that aligns with this unique vision.
Services
Audience Identification
Brand Strategy & Positioning
Logo & Visual Identity Design
Signage & Menu Creation
Photography Assets
Crafting a Distinctive Brand Identity
Miss Boston's aspires to be more than just a bar; it aims to be a sanctuary for both cocktail aficionados and those simply looking for a relaxed evening out. To encapsulate this, we designed a logo featuring Boston, the bar's namesake pitbull, in an optimistic stance. The logo combines elements of art deco and classic cocktail lounges, offering a modern take on timeless elegance. This aesthetic extends to the website, designed to be as inviting as the bar itself, as well as the signage and menus that greet patrons, making them feel instantly at home.
A Toast To Miss Boston’s
Thanks to Camry and Misha's vision and our collaborative efforts on the branding front, Miss Boston's is well-positioned to become a cherished local establishment. The brand doesn't just look good; it captures the essence of what an evening at Miss Boston's promises to be—memorable and enjoyable.
We're not merely celebrating the grand opening of Miss Boston's; we're looking forward to a future where the bar becomes a familiar and loved part of the Republic community. We're grateful for the opportunity to contribute to this exciting venture and can't wait to see where it leads. Cheers to Miss Boston's!
