VIP Esthetics & Hair
From Scrolls to Bookings

VIP Aesthetics & Hair wanted more than likes. They wanted a social presence that built trust, drove bookings, and reflected their belief that self-care should be simple and accessible for everyone.

But in a market crowded with med spas and salons promising luxury, how do you stand out while staying true to your mission of affordability and inclusivity?

That’s where we came in, to built a social strategy that amplified VIP’s voice, showed off their expertise, and turned their online presence into a reflection of the confidence, care, and connection waiting inside their doors.

Building A Social Strategy That Works

We started by defining what sets VIP apart: expert-level services delivered in a way that is simple, affordable, and welcoming. From there, we designed a strategy that paired strong visuals with clear, authentic messaging.

Each month, we coordinated on-site content shoots to capture their services, team, and client experience. Those images became the foundation of curated content calendars, supported by captions that educate, invite conversation, and highlight the results clients can expect.

The outcome is a consistent, polished feed that reflects the real VIP experience, professional, accessible, and unmistakably local.

Turning Followers Into Clients

With a streamlined strategy and consistent execution, VIP saw steady growth in their social performance:

• Increased followers and reach across Instagram and Facebook

• Higher engagement rates and more direct client inquiries through social posts

• Stronger brand visibility in the Springfield and Nixa market

Our collaboration with VIP Aesthetics & Hair created more than a cohesive social presence. It gave them a platform to build relationships with their audience, share their expertise, and grow their business in a way that feels natural and true to their mission.