A New Chapter With No Playbook
SCT had just come through a major leadership transition and was heading into its 30th anniversary season with no consistent brand voice, no documented marketing process, and a small internal team stretched thin.
They needed a partner who could move fast, build the brand from the ground up, and give them the tools to keep running it long after the curtain went up on Season 30.
A Full Marketing Team, On Call
A complete marketing operating system for SCT's internal team: a Show Marketing SOP, press release templates, marketing checklists, branding guidelines, and social media standards, plus a full sponsorship program with five business tiers and four individual giving levels.
Social and email campaigns for an active production and the 30th season announcement, built around a brand discovery workshop that defined SCT's voice, values, and visual identity.
Headshots and production photography, plus a 30th season launch video written, produced, and edited around the season's theme of relationships and community.
Introducing Season 30
The launch video introduced a 30-year-old institution to a new generation of Springfield, built around the season's theme of relationships and community.
Built to Outlast the Engagement
A theatre with no documented brand or marketing process now has both. Sponsorship tiers, campaign templates, brand guidelines, and a season launch built to introduce a 30-year-old institution to a new generation of Springfield. Istari functioned as SCT's full marketing and PR team during one of the most important transitions in the theatre's history.